Welcome to The Cherch Life. Want to know what the site’s all about? Here’s the short version:
The Cherch Life is the world seen through my eyes. My name is Will and I’m a food-obsessed sports lover who happens to be a journalist. I share the best LA food spots on Instagram and cover hip-hop for TDE and WestCoastRydaz.com, but what I really love is helping others and spreading The Cherch Life.
Not enough for you? Never fear, here’s a more detailed explanation, including the inspiration behind the site’s name.
Cherch is the personification of something going right. If you just got a raise, your favorite team won or you just ate a delicious dinner, that’s Cherch. I’ve been saying it for years whenever I’ve had something turn out positive, whether in its current “Cherch” form or the original “Chuuch” (Salute Snoop Dogg). It became my nickname and something people identify with me. I combined that with my different work across many topics and it inspired this site, think of it as life seen through my eyes. All contributions are mine through a number of different websites I work with. As for me, I’m a writer, journalist and the biggest food lover you’ll meet.
On the music side I’m one of the founders of California rap website WestCoastRydaz.com, which has been a trusted “Source for all things West Coast” since 2003. Well-known throughout the California rap market, WestCoastRydaz (WCR) has influenced the rise of many careers and how rap music is covered. Merging together pioneering video interviews and projects, social commentary and a promotional network that brought fans and artists together for a personal interaction not seen before, WCR set a new standard for online rap coverage. During my years at WCR I conducted countless interviews, edited video features, covered red carpets, wrote reviews and more. You can see some of my work here or follow the WCR twitter @WestCoastRydaz.
I also do social media, digital and web work with Top Dawg Entertainment (TDE). The official home of Kendrick Lamar, ScHoolBoy Q, Ab-Soul, Jay Rock, SZA, Isaiah Rashad, Lance Skiiiwalker and SiR, TDE is widely considered an innovator in the music and entertainment industry and has received numerous awards and acclaim. You can find some of my TDE work on TDE.us, TxDxE.com and @TopDawgEnt.
In addition to that I’m a former Editor In Chief for the award-winning Los Angeles community college newspaper the Los Angeles Valley Star. As the independent student voice of the Los Angeles Valley College campus, the Valley Star has won several state and regional awards. I served as EIC for two full semesters, as well as two semesters as a editor at large and staff writer.
During my years at the paper I led the Star to its first ever “Online Journalism General Excellence” award at the 2007 Journalism Association of Community Colleges conference along with the “General Excellence Newspaper” award for the print edition, the Star’s ninth time receiving the award in ten semesters. I also wrote several stories covering important campus issues, including alleged racial profiling by the campus police, student elections, health, financial aid and many other vital issues.
I have an Associates of Arts degree in Journalism as well as an occupational certificate in Newspaper-Journalism, both from Los Angeles Valley College.