The Cherch Life is the world seen through my eyes.
My name is Will and I’m a food-obsessed writer. I’ve worked in journalism, digital media and brand management in the music industry for more than a decade and enjoy sharing the best LA food spots on Instagram. I’m the author of a poetry book called “Lost in Life’s Ocean” and work on social media and promotions for Top Dawg Entertainment.
I write music industry press releases and bios and my work has been featured in magazines and more for major artists, companies and projects including Kendrick Lamar, Ab-Soul, Black Panther, MURS and Strange Music. I’ve conducted red carpet interviews at The ESPYs and have interviewed champion athletes and celebrities.
I go by “Cherch” because it’s the personification of something going right. If you just got a raise, your favorite team won or you just ate a delicious dinner, that’s Cherch. I’ve been saying it for years whenever something turns out positive, thanks to uncle Snoop Dogg. It became my nickname and something people identify with me. I’ve been fortunate enough to work with some amazing people across many fields and it inspired this site.
I do social media, press and promotions for Top Dawg Entertainment (TDE). The home of Kendrick Lamar, ScHoolBoy Q, Ab-Soul, Jay Rock, SZA, Isaiah Rashad, Lance Skiiiwalker, SiR and REASON, TDE is an innovator in the music and entertainment industry and has received numerous awards and acclaim. You can find my work on TDE.us, TxDxE.com and @TopDawgEnt.
I co-founded California rap website WestCoastRydaz.com, which was a trusted “Source for all things West Coast” since 2003. Well-known throughout the California rap market, WestCoastRydaz (WCR) influenced the rise of many careers and how rap music was covered online. Merging together pioneering video interviews and projects, social commentary and a promotional network that brought fans and artists together for a personal interaction not seen before, WCR set a new standard for online rap coverage. During my years at WCR I conducted countless interviews, edited video features, covered red carpets, wrote reviews and more. You can follow the WCR twitter @WestCoastRydaz.
I was Editor In Chief for the award-winning Los Angeles community college newspaper the Los Angeles Valley Star. As the independent student voice of the Los Angeles Valley College campus, the Valley Star has won several state and regional awards. I served as EIC for two full semesters, as well as two semesters as an editor at large and staff writer.
During my years at the paper I led the Star to its first ever “Online Journalism General Excellence” award at the 2007 Journalism Association of Community Colleges conference along with the “General Excellence Newspaper” award for the print edition, the Star’s ninth time receiving the award in ten semesters. I also wrote several stories covering important campus issues, including alleged racial profiling by the campus police, student elections, health, financial aid and many other vital issues.
I have an Associates of Arts degree in Journalism as well as an occupational certificate in Newspaper-Journalism, both from Los Angeles Valley College.